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Casting & Production Co-Led by Kacey Jaden Edwards

Kacey entered the industry at 16 years old when she was first signed to Elite Model Management. From the very beginning she was as fascinated by the casting room as she was by the camera. Working with major global brands gave her a clear understanding of what directors, producers and creative teams truly need, and how the right talent can shape the entire direction of a project.

Her on-set experience taught her how to recognise potential quickly, read a brief with intention and match people not only by look but by energy, professionalism and narrative fit. Key moments in her career, including the Burberry SS24 campaign in Jamaica with Tyrone Lebon, Pop Magazine with Iris Law and Mark Kean, and a Converse campaign in Paris, deepened her insight into how strong casting elevates storytelling.

Kacey has built a trusted network across fashion, beauty, commercial and on screen projects, and she brings a collaborative, intuitive and industry informed approach to finding the right talent for every client.

She has worked with projects for Burberry under Daniel Lee, MAC Cosmetics, Diesel, Louis Vuitton, Urban Outfitters with Claire Arnold, FILA Milan and UK with Katie Grand, Skims with Kim Schraub, Kylie Cosmetics with Hannah Hiller, Sephora, Byoma, New Look and the Converse global campaign cast by Marie Levy.

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